Haute-coiffure : hair care in the spotlight

In order to answer/supply the demand of hair care, the good parisian hairdressing salons have widened their range onto hair cosmetics. Brands coming from several countries.

The Jenny & Paola salon, which opened in 2011 a new salon in Saint-Germain-des-Prés, proposes a selection of products coming from abroad. It is Gustavo, Jenny’s son, specialist in hair cosmetic importation who comes up with them. This South-American family’s selection (cf photo) gives room to natural ingredients: clay, keratin, amino acid…

“In our salon, we care for hair care over all. This opening follows up a need of space and an increasing demand regarding hair care”, tells Jenny.

That is why Jenny & Paola propose since 2012 a «hair botox» from the Italian brand Davines (between 50 and 150 euros depending on the length) in order to hydrate and give brightness. Rich in hyaluronic acid, in keratin and in amino acid, it sheathes tired hair by external aggressions (pollution, sea, sun, hair straightener) and gives them back strengh and brightness. The salon is also using the Marcia Teixeira brand, specialising in Brazilian straightening and keratin cares.

Hairdressing salons frequented by stars can even propose their own products. In 2010, after 3 years of research, the famous hairdresser David Mallet (cf photo) has launched his hair serum. Unlike the other serums, this one does not only repair. It would improve style and conditioning. «I realised I had to make a serum when my clients were telling me they were going off for a weekend.-maybe for a first romantic weekend-and that they wanted to have gorgeous hair. But they did not want to lose time taking care of it.» he explains.

The specialist of the Coloré by Rodolph hair color proposes, on its side, «Le Rituel». An elixir inspired by the life of Ahmès-Nefertari, Ahmôsis spouse (1500 before Christ). It associates jojoba, wheat germ, helianthus, ylang-ylang and precious oil. Antioxidant and hydrating, it renews strengh and gives the sensation of just washed hair.

Search for intimacy

Those two hairdressers care for creating an intimist place to welcome their selected clients, up to even choose an apartment for them. In old parisian stones preferably.

At David Mallet, a vast 17th century apartment offers an ideal environment for a consultation, hairstyling, attentions. The salon is both a luxurious and chillout place, like a «chez soi». «Because it is more a question of intimacy than exclusivity» tells David.

Arrived in Paris before he was 30, this Australian had been noticed by Jean-Baptiste Mondino and Emmanuelle Alt, chief editor Mode for Vogue magazine (France). Today, David and his team’s work is sought by worldwide celebrities, from Marion Cotillard to Demi Moore, not to mention Andie Macdowell or Penelope Cruz. Recently, Karl Lagarfeld asked David Mallet to groom Christy Turlington at Chanel. He also participated in the flagship campaigns of Lancel, Dior, L’Oréal, Sonia Rykiel, Givenchy, Pirelli or La Perla.

Coloré by Rodolphe, also used by international celebrities (from Laetitia Hallyday to Jodie Foster) takes place in an apartment nearby Place Vendôme.

It is also to offer a place hidden from public view that Didier Royer, barber and hairdresser for businessmen and artists, has decided in March for an apartment on the ground floor. Located rue du Colisée, 8th district of Paris, it has simply been named «L’appartement».

At Jenny and Paola, it is more a reception hall, with a sober decoration, that we discover behind a porte cochère/carriage entrance. But a boudoir has been specially designed to welcome famous people. One also notice the 13th century vaulted basement for shampoos and hair colors, including four luxurious relaxing chairs.

Nathalia Bienvenu-Kapferer, June 2012
Translation : Gautier Delavaud
Photos credit : David Mallett, L’Appartement, Jenny & Paola

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