Lanvin extends its perfume range with two characterful fragrances : “Jeanne Lanvin Couture” for women and “Avant Garde” for men.
A “couture” style
New version of “Jeanne Lanvin” launched in 2008, “Jeanne Lanvin Couture” adorns itself with a more “couture” look than its predecessor. In the core of a purple bottle, suited with the emblematic ribbon of the brand, the fragrance is fruity, with a woody base.
An audacious mix of raspberry, peony and magnolia, with final notes of sandalwood and musk. A strong scent, already available in eau de parfum.
A dandy touch
True to the codes of Lanvin’s fashion for men, “Avant Garde” also embodies the “dandy” spirit. Within a graphic bottle of dusky black body, cracked by a deep blue-green stripe, hides the new fragrance with woody-oriental accords. The freshness of bergamot is matched with the intensity of black pepper, lavender and the mildness of honeyed scents. And for the final touch: amber accord of benjoin and georgywood. Avant garde is available in eau de toilette.
Jeanne Lanvin’s conviction
La maison Lanvin, located rue du Faubourg Saint-Honoré, was founded by Jeanne Lanvin in 1909. It is in 2001 that the artistic management then went to the israelo-american designer Alber Elbaz. The latter instilled to the collections chic and sophistication, for a very Parisian look.
The Lanvin Parfums Company, created in 1924, is led by the belief of Jeanne Lanvin that perfume is an essential part of fashion. In 1927 was born the iconic fragrance from Lanvin, “Arpège”. In 1997 has followed one of its greatest success for men, “Lanvin l’Homme”.
Julie Carpentier, May 2012
Translation : Julie Carpentier et Julia Champagnac
Photo Crédits : Interparfums, Lanvin Parfums
Last picture : Jeanne Lanvin, near 1930 by Laure Albin Guillot ©DR Patrimoine Lanvin