Reinventing denim, the French fashion brand Marithé François Girbaud is launching “Jeanoside”.
What is “Jeanoside” ? It is real denim with the comfort of a tracksuit. Its advanced technology fabric makes it a comfortable jean with the benefits of a cardigan and French Terry. Jeanoside is cozy, light and stretchy, a denim that wears well.
Who are Marithé and François Girbaud ? Two talented fashion designers, they have been working on denim for 40 years. Remember the movie “Flash Dance”; Jennifer Beals had been wearing a Girbaud jean, making the reputation of the fashion brand. Today, Marithé and François Girbaud are considered jeanologists.
Nathalia Bienvenu-Kapferer, January 2012
Translation : Laura Axel
Photo Credits : Marithé François Girbaud