The contemporary amazon by Yves Saint Laurent (Cosmetics Autumn-Winter 2012)

Matte and luminous complexion, smoky or khaki eyes, red velvety mouth, painted garnet nails. So is the Yves Saint Laurent Maquillage collection for the «Amazon» look of the autumn-winter.

The main expresses the need to go back to «basics», with a khaki palette, black, gold and red. The classics of a contemporary «Rive Gauche» woman, who is totally liberated and has parisian chic style. Lloyd Simmons, Creative Director Make-Up Yves-Saint-Laurent tells: «this is during a walk in a luxuriant garden of Sao Paulo, by a tropical stormy day, that I saw, rapt with wonder, the colors sublimated by rain. Through the trees, spread a large basin. It was splashed by golden fountains, and the reflections of the nearby forest were alight in tones of green khaki, gold and black. I was delighted, blown away, when, as if by magic, going out of the shadows and effortlessly gliding out, apparead a night blue swan with a red beak, grey illuminated by the gray light of the setting sun. This scene, captured by chance, instantly made me think of this YSL Rive Gauche contemporary woman. So I wanted to create a look for her, working on these light tension games and material effects.»

The «couture» complexion of YSL is obtained with his «Dare To Glow» on the top of the forehead, the cheeks and the corner of the eyebrow. One then carves the cheekbones with the three shades «Palette Couture». Its jewelry box, patina khaki, engraved gold , plays on the contrast between matte and shiny, with the crocodile motif, emblem of the accessories collection and leather.

For a matte mouth, one can try one of the six new red lipstick «The Mats» from the «Rouge Pur Couture» collection (58 shades in total since 2010). One appropriates them in several ways, one says at YSL: «directly with the stick, if one knows well enough its face and if one has an assured gesture. Applied with the finger at the center of he mouth with few colors, for a natural bitten mouth effect. Or with a paintbrush for an intense color, sophisticated and an outline precision.

New serum «Regard»

After its serum and its «Forever Young Liberator cream, YSL launches the «serum pour le regard» the 3rd of September 2012 in France.

Glycobiological product-based, used in medecine. The expert comittee of YSL relies on glycans, constituents of the skin. Those glycans intervene in the metabolism of the cells, participate in the structure and the architecture of the skin tissue. With the use of the glycobiology, YSL wishes to climb up among the first five worldwide cosmetic brands, including among other asian customers, says Stephan Bezy, CEO international at YSL.

Manifesto, a feminity manifesto

The brand addresses its new perfume, Manifesto, to «all the women who invent their life at any moment», against everything that tarnish existence. A perfume embodied by American actress Jessica Chastain, Palme d’Or revelation of Festival de Cannes 2011. To «magnetic scents» of jasmine, mix thrush notes, cedar, sandalwood, crossed by the «sweet light» of vanilla and tonka.

Nathalia Bienvenu-Kapferer, August 2012
Translation : Gautier Delavaud
Photos credit : Yves Saint Laurent Beauté (L’Oréal)

 

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